Now and then, I’ll explore a tag on my WordPress dashboard to learn about new things or places, and discover new-to-me voices — fellow storytellers like an erotica writer I’ll blog about in a future post, and Jane Hunt, an author I just discovered today who has a book launch in a few days.
This would have been just another book blitz if not for one social media tool that she’s using that’s been on my radar recently: Thunderclap. Well, that and that heaven-help-me-but-he’s-so-hot-and-moody- cover-boy that was sure to catch ah-always-wandering-eye, and her post about the difficulty of self-promotion.
It’s easy to recommend the work of others, not so much your own. Writers are by nature I think self-critical and introverted so ‘blowing your own trumpet’ is well out of their comfort zone.
That said overcoming your barriers to self-promotion is essential if your book is to get noticed. The biggest hurdle for authors is to get your book seen, by the people who would love to buy and read it. So with this in mind I have been promoting The Dangerous Gift across all my social media platforms and I have been touched by the support from my social media and blog followers.
So, what IS Thunderclap?
Thunderclap is a promotion tool that “amplifies your message with the power of the crowd.” But instead of me just writing it down, check out their video:
So while you and I aren’t exactly the White House or Beyonce, this campaign needs 100 supporters to announce Jane’s book launch. When the campaign reaches 100 supporters, Thunderclap will post the following message on supporters’ Facebook, Twitter and Tumblr accounts on February 9th, at 12 noon:
Then those 100 supporters’ social donation (you’re basically donating a Facebook, Tumblr, or Twitter post) are magnified many times over. In my case, when I started with just donating a Facebook post, the social reach was 97.
And by the time I added in the Tumblr post and the Twitter tweet, social reach was 861.
Add more supporters (one for each social media account you’re willing to donate a post), and her book’s social reach will be multiplied many more times, and her book can, as they say in many a self-publishing podcast I’ve been listening to, “garner more eyeballs.”
But this will only work if you GRANT Thunderclap permission to post that message on your social media accounts.
Now I used to balk at giving anyone permission to access my accounts but after some thought — and after looking at my iPhone Settings to see the many platforms I’ve granted permission to have some access to my accounts, like notifications and auto-posting — what makes Thunderclap different from Twitter or Facebook, or the many third-party twitter apps I’ve given permission to post on my social media accounts like Hootsuite, Tweetdeck or Instagram?
So today, I signed up to be her 24th (Facebook), 25th (Tumblr) and 26th (Twitter) supporter to ‘thunderclap’ her book launch on February 9th. If I change my mind, I can always opt out before then.
Having said all that, can you help do the same?
If you think you can, please visit her Thunderclap campaign for The Dangerous Gift. And while you’re there, you can also lend your support for other causes that interest you.